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How Burberry Pivoted From Heritage Fashion to Digital Luxury
In this episode of The Pivot Podcast, Lucas and Luna explore how Burberry transformed from a 160-year-old trench coat maker into a digital-first luxury brand. They focus on the specific turning point in 2006 when Angela Ahrendts took over as CEO and bet the company on digital innovation, including the early adoption of social media, live-streaming runway shows, and integrating technology into stores. The hosts discuss how Burberry's pivot to digital not only revived its sales but reshaped the entire luxury fashion industry's approach to e-commerce and customer engagement. With…
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