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How Starbucks Pivoted From Coffee Shop to Drive-Thru Empire
Starbucks built its brand on the 'third place' experience — cozy stores where customers lingered over lattes. But by 2020, that model was upside down. This episode traces how the company pivoted from cafe-centric to drive-thru-first, cutting in-store seating in new locations by over 40 percent, adding curbside pickup, and retooling its real estate strategy for a post-pandemic world. Lucas and Luna break down the numbers: drive-thru now accounts for roughly half of U.S. sales, up from under 40 percent pre-COVID. They examine the tension between brand identity and operational…
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