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How a 50-Year-Old Toy Company Pivoted to Digital Gaming
In this episode of The Pivot Podcast, Lucas and Luna explore how a classic toy company, known for its iconic construction sets, pivoted in the 2010s to embrace digital gaming and licensing. Despite skepticism from traditionalists, the company invested in video games, mobile apps, and AR experiences to connect with a new generation. We focus on the specific 2014 decision to launch a digital gaming division, which initially faced internal resistance. By 2020, digital revenue accounted for 30% of total sales. We discuss the risks, the cultural shift, and the lessons for any business facing…
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