Latest / The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Patagonia Pivoted to Activism and Put Purpose Before Profit
Patagonia's 2022 decision to give away its $3 billion valuation to fight climate change wasn't a marketing stunt — it was the culmination of decades of incremental pivots. In this episode, Lucas and Luna trace how a small climbing gear company became a $1.2 billion revenue business by repeatedly choosing mission over margin. They break down three specific moves: the 2011 'Don't Buy This Jacket' campaign, the switch to organic cotton in the 1990s (which nearly bankrupted the company), and the Earth tax — 1% for the Planet — that predated the ownership transfer. Plus…
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