Latest / The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Patagonia Pivoted to a Planet-First Business Model
In this episode, Lucas and Luna explore how Patagonia transformed from a climbing gear company into a mission-driven business that puts the planet before profit. They break down founder Yvon Chouinard's unconventional decision in 2022 to transfer ownership of the company to a trust and a nonprofit, ensuring that all profits not reinvested go to fighting climate change. The hosts discuss how this radical pivot has reshaped Patagonia's brand loyalty, employee retention, and even its supply chain—proving that purpose and profitability can coexist. They also touch on the broader…
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