Latest / The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Harley Davidson Pivoted From Outlaw to Electric Future
In this episode, Lucas and Luna explore how Harley-Davidson, the iconic American motorcycle manufacturer founded in 1903, executed a dramatic pivot from its rebellious gas-guzzling image toward an electric future. They break down the launch of the LiveWire electric motorcycle, the spin-off of LiveWire as a separate public company via SPAC in 2021, and the cultural tension between preserving the brand's outlaw heritage and appealing to a new generation of riders. Specific numbers include LiveWire's initial valuation of $1.77 billion at merger, its current market cap below $200…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.