Latest / The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How a 105-Year-Old Tire Maker Reinvented Its Whole Business
Episode 63 of The Pivot Podcast: When Michelin found itself disrupted by longer-lasting tires and ride-sharing, it didn't just cut costs — it reinvented its entire business model. Lucas and Luna walk through how the French tire giant pivoted from selling tires by the unit to selling miles as a service. The story is anchored in a concrete number: Michelin's 'tire-as-a-service' pilot with a single trucking fleet in 2021 cut tire-related costs by 22 percent while increasing revenue per vehicle. They discuss the economics of the pivot — how Michelin shifted its revenue base…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.