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How Domino's Pivoted From Pizza Chain to Tech Company
In this episode of The Pivot Podcast, Lucas and Luna explore how Domino's Pizza transformed from a struggling pizza chain into a technology-driven powerhouse. They dive into the 2009 'Pizza Turnaround' campaign, where Domino's publicly admitted its pizza was bad and invited customers to critique the recipe. That radical transparency set the stage for a decade-long digital overhaul: the Domino's Tracker, the 'Pizza Chef' ordering app, voice ordering, and eventually autonomous delivery partnerships. The hosts break down the specific numbers — same-store sales…
The skinny
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