Latest / The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Spotify Pivoted From Music App to Audio Empire
In this episode of The Pivot Podcast, Lucas and Luna explore how Spotify transformed from a struggling music-streaming startup into a dominant audio platform. They focus on the decisive 2019 pivot into podcasting—the billion-dollar bet on exclusive talent like Joe Rogan and the strategic acquisitions of Gimlet, Anchor, and Megaphone. Lucas breaks down the numbers: how the shift reshaped revenue from almost entirely music royalties to a growing advertising and subscription mix. They discuss the risks of platform dependency, the backlash from artists and regulators, and whether Spotify's…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.