Latest / The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Slack Pivoted from Failed Game to Workplace Empire
In 2013, a small gaming company called Tiny Speck was on the brink of failure. Its massively multiplayer online game, Glitch, had flopped after years of development and millions in funding. But the team had built an internal messaging tool to coordinate their work—and it was unexpectedly powerful. In this episode, Lucas and Luna trace how Slack was born from the ashes of Glitch, how CEO Stewart Butterfield made the painful call to kill the game, and how the pivot turned a $5 million failure into a $27 billion company. They break down the product strategy that made Slack sticky, the network…
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