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How Lego Pivoted From Near Bankruptcy to Licensing Empire
In the early 2000s, Lego was losing $1 million a day. The family-owned Danish toymaker had over-diversified into theme parks, clothing lines, and even a failed line of action figures. In this episode, Lucas and Luna unpack how a radical restructuring—led by outsider CEO Jørgen Vig Knudstorp—saved Lego from collapse. They examine the 'back to the brick' strategy, the controversial decision to cut product lines from 13,000 to 6,000, and how licensing deals with Star Wars, Harry Potter, and later The Lego Movie transformed the company into a cultural juggernaut. Specific numbers: 2003…
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