Latest / The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Intuit Pivoted From TurboTax to a Platform for Financial Lives
Lucas and Luna explore Intuit's remarkable 40-year pivot from a single desktop tax product to a multi-product financial platform serving consumers and small businesses. They break down the 1993 pivot from DOS to Windows, the 2007 QuickBooks SaaS shift, the 2018 AI-powered 'platform' bet, and the strategic insight behind buying Credit Karma for $7.1 billion in 2020. Along the way, they discuss why co-founder Scott Cook's obsession with 'design for delight' and 'follow the customer' kept Intuit from Kodak-style disruption. A focused look at how a company…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.