Shows / The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How do companies reinvent themselves without tearing apart what made them successful? In The Pivot Podcast, Lucas and Luna examine real-world cases of businesses that changed direction under pressure—and survived. Each episode dissects a single pivot: the strategic trigger, the financial calculus, the organizational cost. Lucas brings the journalist's instinct for numbers and timelines; Luna pushes back with operational skepticism, demanding to know who lost their job, which product line got…
Episodes
The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive DisruptionHow Starbucks Turned the Third Place Into a Digital-First Experience
In this episode of Pivot Podcast, Lucas and Luna explore how Starbucks navigated the post-pandemic world by rethinking its iconic 'third place'…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Spotify Pivoted From Music Streaming to Audio Empire
In this episode of The Pivot Podcast with Fexingo, Lucas and Luna unpack Spotify's strategic pivot from a pure music streaming service to a multi-format…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Adobe Pivoted From Shrink-Wrap Software to Cloud Subscriptions
In 2013, Adobe made a bet that nearly cost them half a billion in revenue overnight: kill the Creative Suite boxed software model and force everyone onto a…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Lego Turned Bankruptcy Into a Billion-Dollar Comeback
In the late 1990s, Lego was bleeding cash, drowning in complexity, and close to bankruptcy. This episode of The Pivot Podcast charts the company's…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Netflix Pivoted From DVD Rentals to Global Streaming Empire
In this episode of The Pivot Podcast, Lucas and Luna revisit Netflix's extraordinary journey from a mail-order DVD service in 1997 to a global streaming…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Nintendo Pivoted From Toys to Video Games to Hybrid
Nintendo has reinvented itself more times than most companies have existed. In this episode, Lucas and Luna trace Nintendo's century-long journey from a…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Ikea Pivoted From Furniture Retail to Circular Business Model
In this episode of The Pivot Podcast, Lucas and Luna explore how Ikea transformed from a traditional flat-pack furniture retailer into a circular economy…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Starbucks Rewrote the Third Place During the Pandemic
In this episode of The Pivot Podcast, Lucas and Luna dissect Starbucks' dramatic strategic pivot during the COVID-19 pandemic, when the coffee giant…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Ford Pivoted From Assembly Line to EV Future
Episode 44 of The Pivot Podcast: Lucas and Luna examine Ford Motor Company's century-spanning ability to reinvent itself. From Henry Ford's…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Hertz Pivoted From Bankruptcy to Electric Vehicles
In 2020, Hertz filed for bankruptcy as travel collapsed. By 2026, it's one of the largest operators of electric rental vehicles in the world. Lucas and…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Nvidia Pivoted From Gaming Graphics to AI Infrastructure
This episode of The Pivot Podcast explores how Nvidia transformed from a gaming graphics card company into the backbone of the AI revolution. Lucas and Luna…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Burberry Pivoted From Plaid to Luxury House
In this episode, Lucas and Luna explore Burberry's remarkable pivot from a stale plaid brand to a high-fashion powerhouse. They dive into CEO Angela…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Guardian Industries Pivoted From Glass to Innovation
In Episode 40 of The Pivot Podcast, Lucas and Luna explore how Guardian Industries, a privately-held glass manufacturing giant, transformed itself from a basic…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Microsoft Pivoted From Windows to Cloud and Open Source
In this episode of The Pivot Podcast, Lucas and Luna examine how Microsoft transformed from a company defined by the Windows monopoly and a hostile stance…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Target Pivoted From Discount Retail to Style Destination
Target was known as a cheap alternative to Walmart, but in the early 2000s, CEO Bob Ulrich made a risky bet: partner with high-end designers like Michael…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Domino’s Pivoted From Pizza to a Tech Company
In this episode, we explore how Domino’s transformed from a struggling pizza chain into a technology powerhouse. In 2008, Domino’s stock was trading around $3…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Nike Pivoted From Running Shoes to Lifestyle Brand
In this episode of The Pivot Podcast, Lucas and Luna explore how Nike transformed from a performance running shoe company into a global lifestyle and…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How LEGO Pivoted From Near Bankruptcy to Toy Empire
In the early 2000s, LEGO was losing millions of dollars per year, drowning in product complexity and distracted by failed diversification into action figures…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How FedEx Pivoted From Overnight Letters to E-Commerce Logistics
In this episode of The Pivot Podcast, Lucas and Luna explore how FedEx reinvented itself as the global e-commerce logistics backbone. They trace the…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Marvel Studios Pivoted From Comics to Cinematic Universe
In this episode of The Pivot Podcast, Lucas and Luna explore how Marvel Studios transformed from a struggling comic book publisher into a $30 billion cinematic…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Patagonia Pivoted From Profit to Planet
In this episode of The Pivot Podcast, Lucas and Luna explore how Patagonia transformed its business model by making a radical pivot: putting the planet before…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Intuit Pivoted From Desktop Software to Cloud Giant
In this episode of The Pivot Podcast with Fexingo, Lucas and Luna examine Intuit's remarkable transformation from a desktop software company selling…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Spotify Pivoted From Music to Podcasts and Audiobooks
In this episode, Lucas and Luna explore Spotify's audacious pivot from a pure music streaming service to an audio super-app. They break down the strategic…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Starbucks Reversed Its Store Strategy
In this episode, hosts Lucas and Luna examine how Starbucks reversed its rapid store expansion strategy to focus on store experience and operational…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Adobe Pivoted From Boxed Software to Cloud Subscription
In 2013, Adobe stopped selling its flagship Creative Suite as boxed software and moved entirely to a cloud subscription model. Critics said it would destroy…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Netflix Pivoted From DVDs to Streaming Empire
In this episode, Lucas and Luna dive into Netflix's audacious pivot from mailing DVDs to dominating streaming. They reveal the specific moment in 2007…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Nintendo Pivoted From Card Games to Video Game Empire
Episode 26 of The Pivot Podcast explores how Nintendo, founded in 1889 as a playing card company, survived multiple existential crises — from the rise of…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Airbnb Survived the Travel Apocalypse
When the pandemic hit in 2020, Airbnb lost 80% of its bookings in eight weeks. The company had been planning an IPO, but instead faced an existential crisis…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How IBM Survived the Mainframe Apocalypse
In the late 1980s, IBM was the most valuable company on earth — worth more than the entire computing industry combined. By 1993, it was bleeding money, facing…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Porsche Pivoted From Sports Cars to an SUV Giant
In this episode of The Pivot Podcast, Lucas and Luna explore how Porsche transformed itself from a niche sports car maker into one of the most profitable…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Leica Defied Digital Disruption
In this episode, Lucas and Luna examine how Leica Camera AG survived the digital photography revolution that killed its film-based competitors. They focus on…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Disney Pivoted From Theme Parks to Streaming
Disney's pivot from a theme park and theatrical powerhouse to a streaming-first media giant is one of the most consequential corporate transformations of…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Burberry Turned Around by Burning Luxury Goods
In 2018, Burberry shocked the fashion world when it disclosed that it had destroyed nearly $40 million worth of unsold luxury goods to protect its brand. CEO…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Aetna Pivoted Through Health Insurance Turmoil
Episode 19 of The Pivot Podcast examines how Aetna, one of America's oldest health insurers, fundamentally changed direction after its failed merger with…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Ford Pivoted From the Model T to Electric Vehicles
In this episode, Lucas and Luna explore Ford Motor Company's long history of strategic pivots, from Henry Ford's radical decision to standardise the…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Bayer Survived the Roundup Crisis
In 2018, Bayer acquired Monsanto for $63 billion, inheriting tens of thousands of lawsuits over the weedkiller Roundup and its alleged link to cancer. By 2020…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Domino's Pivoted on Pizza Delivery
Lucas and Luna explore how Domino's transformed from a struggling pizza chain into a technology-driven delivery powerhouse. In the early 2010s…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Shell Pivoted From Oil to Clean Energy
In this episode of The Pivot Podcast, Lucas and Luna examine Shell's slow-burn pivot from a pure oil and gas supermajor toward a cleaner energy portfolio…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Nokia Survived the Mobile Phone Apocalypse
When the iPhone launched in 2007, Nokia commanded over 40% of the global mobile phone market. By 2013, its handset business had been sold to Microsoft for a…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How IKEA Pivoted From Catalog to Digital Ecosystem
In this episode of The Pivot Podcast, Lucas and Luna explore how IKEA transformed itself from a print-catalog giant into a digital-first furniture retailer…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Marriott Pivoted From Hotels to Homesharing
In 2019, Marriott International launched Homes & Villas, a direct competitor to Airbnb. But unlike most corporate pivots into the sharing economy, Marriott…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How LEGO Rebuilt Its Business Brick by Brick
In the early 2000s, LEGO was on the brink of bankruptcy. Overexpansion, a loss of focus on its core product, and a flood of unrelated ventures—theme parks…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How The New York Times Survived the Digital News Apocalypse
In this episode, Lucas and Luna examine how The New York Times navigated the collapse of print advertising and the rise of digital media. They focus on the…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How FedEx Reversed Course on E-Commerce
In this episode of The Pivot Podcast, Lucas and Luna explore how FedEx transformed from a company that famously resisted e-commerce package delivery into one…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Starbucks Closed 8000 Stores for Racial Bias Training
In this episode of The Pivot Podcast, Lucas and Luna examine Starbucks' dramatic response to a 2018 incident in Philadelphia where two Black men were…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Adobe Pivoted From Boxed Software to Cloud Subscriptions
In 2013, Adobe announced it would stop selling Photoshop and Creative Suite as boxed software and move entirely to a cloud subscription model called Creative…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Patagonia Pivoted to Purpose Over Profit
In this episode of The Pivot Podcast, Lucas and Luna examine how Patagonia transformed from a climbing gear company into a model for purpose-driven business…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Spotify Pivoted From Music to a Podcast Empire
In this episode of The Pivot Podcast, Lucas and Luna examine Spotify's audacious bet on podcasting—a pivot that cost over $1 billion in acquisitions and…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Nintendo Switched From Playing Cards to Video Games
In this episode of The Pivot Podcast, Lucas and Luna explore how Nintendo—a company founded in 1889 making hanafuda playing cards—survived multiple existential…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How ARM Forced a New Playbook for Chip Licensing
In this episode of The Pivot Podcast, Lucas and Luna unpack the moment ARM Holdings — the company whose chip architecture powers virtually every smartphone on…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Netflix's DVD Business Model Almost Killed It
In 2007, Netflix was a DVD-by-mail company with 7.5 million subscribers and a market cap of about $1.4 billion. Its streaming service, launched that year, was…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How the Leica Camera Company Defied Digital Disruption
In the premiere episode of The Pivot Podcast, Lucas and Luna explore business transformation through the lens of Leica Camera AG, a 111-year-old German company…