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How Shell Pivoted From Oil to Clean Energy
In this episode of The Pivot Podcast, Lucas and Luna examine Shell's slow-burn pivot from a pure oil and gas supermajor toward a cleaner energy portfolio. They trace the journey from the 1997 'Beyond Petroleum' campaign—which fizzled—to the more concrete actions of the 2020s: investing $2.5 billion annually in renewables, building the world's largest offshore wind farm, and launching a network of 10,000 electric vehicle charging points. But is it real transformation or greenwashing? Lucas unpacks the tension between Shell's legacy profits (still 90% from fossil fuels)…
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