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Latest / The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption

How the Leica Camera Company Defied Digital Disruption

In the premiere episode of The Pivot Podcast, Lucas and Luna explore business transformation through the lens of Leica Camera AG, a 111-year-old German company that faced near-extinction when digital photography upended its film-based business. Using Leica's story as a springboard, they discuss what makes a pivot succeed or fail, drawing on examples from Netflix, Nokia, and Fujifilm. Lucas unpacks the three critical elements of a successful pivot — leadership conviction, financial runway, and strategic patience — while Luna challenges whether Leica's high-end niche strategy is…

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