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How Domino’s Pivoted From Pizza to a Tech Company
In this episode, we explore how Domino’s transformed from a struggling pizza chain into a technology powerhouse. In 2008, Domino’s stock was trading around $3, and its pizza was widely panned. Fast forward to 2026, and the company is a $15 billion market cap giant, with over 60% of orders coming through digital channels. We break down the key pivot: the 2009 ‘Pizza Turnaround’ campaign, where they admitted their pizza was bad and revamped the recipe. But the real shift was in their technology stack. Domino’s built a digital ordering platform that allowed customers to order via app, web, text…
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