Latest / The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How FedEx Reversed Course on E-Commerce
In this episode of The Pivot Podcast, Lucas and Luna explore how FedEx transformed from a company that famously resisted e-commerce package delivery into one that rebuilt its entire network around it. We trace the story from founder Frederick Smith's early skepticism of online retail to the 2019 decision to drop the Amazon contract and the subsequent multi-billion-dollar investment in a Ground network that could compete with UPS. Along the way, we discuss what the pivot teaches us about when to hold a strategic conviction and when to admit the world has changed. Specific numbers include…
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