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How Spotify Pivoted From Music to Podcasts and Audiobooks
In this episode, Lucas and Luna explore Spotify's audacious pivot from a pure music streaming service to an audio super-app. They break down the strategic calculus behind Spotify's multi-billion dollar investment in exclusive podcast deals with Joe Rogan and the acquisition of companies like Anchor and Megaphone. The conversation examines how Spotify leveraged its data-driven personalization engine to expand into talk formats and audiobooks, the competitive response from Apple Music and Amazon, and whether the bet on podcasting is paying off. Lucas shares a specific number…
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