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How LEGO Rebuilt Its Business Brick by Brick
In the early 2000s, LEGO was on the brink of bankruptcy. Overexpansion, a loss of focus on its core product, and a flood of unrelated ventures—theme parks, clothing lines, even a failed attempt at a Disney-like media empire—had left the Danish toymaker bleeding cash. In this episode of The Pivot Podcast, Lucas and Luna examine how a dramatic operational and strategic turnaround saved the company. They break down the three specific changes that mattered most: shedding non-core businesses, refocusing on the brick, and building a deliberate innovation pipeline that produced hits like LEGO…
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