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How The New York Times Survived the Digital News Apocalypse
In this episode, Lucas and Luna examine how The New York Times navigated the collapse of print advertising and the rise of digital media. They focus on the period from 2011 to 2020, when the company transformed from a struggling newspaper into a subscription-first digital business. Key decisions include the 2011 introduction of the metered paywall, the 'Innovation Report' leaked in 2014 that reshaped the newsroom, and the 2020 acquisition of the audio app Audm. The hosts discuss specific metrics: 5 million digital-only subscribers by end of 2020, the shift from ad revenue being 60%…
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