Latest / The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Adobe Pivoted From Boxed Software to Cloud Subscriptions
In 2013, Adobe announced it would stop selling Photoshop and Creative Suite as boxed software and move entirely to a cloud subscription model called Creative Cloud. Shareholders hated it. Revenue dipped. Competitors smelled blood. But within five years, Adobe's market cap had tripled. In this episode, Lucas and Luna unpack the most aggressive subscription pivot in enterprise software history — how Adobe bet its entire $4 billion business on a model that barely existed, how it managed the customer backlash, and what every legacy company can learn about sacrificing short-term revenue for…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.