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How Ikea Pivoted From Furniture Retail to Circular Business Model
In this episode of The Pivot Podcast, Lucas and Luna explore how Ikea transformed from a traditional flat-pack furniture retailer into a circular economy pioneer. Starting with the 2021 launch of 'Buy Back & Resell' — which lets customers sell back used furniture for store credit — Ikea has since expanded into furniture rental, spare parts marketplaces, and design-for-disassembly. By 2025, over 30 percent of Ikea's product range was made from recycled or renewable materials. The hosts break down the specific operational challenges: how reverse logistics work for a company that…
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