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How Patagonia Pivoted From Profit to Planet
In this episode of The Pivot Podcast, Lucas and Luna explore how Patagonia transformed its business model by making a radical pivot: putting the planet before profit. Starting with the 2022 decision by founder Yvon Chouinard to transfer ownership to a trust and a nonprofit, the conversation drills into the specific mechanics of the 'Earth is our only shareholder' model. Lucas breaks down the numbers behind Patagonia's $1.4 billion annual revenue and how the structure works, while Luna questions whether this move is genuinely replicable or just a one-off brand story. The hosts…
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