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How Leica Defied Digital Disruption
In this episode, Lucas and Luna examine how Leica Camera AG survived the digital photography revolution that killed its film-based competitors. They focus on Leica's key strategic pivot in 2006: instead of trying to beat Canon and Nikon at their own game, Leica doubled down on its legacy strengths—optical precision, rangefinder design, and brand heritage—while embracing digital sensors through a partnership with Panasonic. The hosts explore how Leica's decision to keep its M-System manual focus and compact form factor, despite industry pressure to go autofocus and bulkier, created a…
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