Latest / The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Ford Pivoted From Assembly Line to EV Future
Episode 44 of The Pivot Podcast: Lucas and Luna examine Ford Motor Company's century-spanning ability to reinvent itself. From Henry Ford's revolutionary assembly line in 1913 to the $50 billion Model e electric vehicle division announced in 2022, Ford has repeatedly faced existential disruption — and survived. This episode drills into one specific pivot: the 2006 'Way Forward' plan under CEO Alan Mulally, who took a $1 salary and mortgaged everything, including the Blue Oval logo, to save the company from bankruptcy. That move let Ford avoid the 2009 government bailouts…
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