Latest / The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Hertz Pivoted From Bankruptcy to Electric Vehicles
In 2020, Hertz filed for bankruptcy as travel collapsed. By 2026, it's one of the largest operators of electric rental vehicles in the world. Lucas and Luna unpack the controversial pivot: the bet on 100,000 Teslas, the messy rollout, the CEO change, and the hard lessons about infrastructure and customer experience. How a century-old rental car company tried to reinvent itself overnight — and whether the strategy is working.
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