Latest / The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Ford Pivoted From the Model T to Electric Vehicles
In this episode, Lucas and Luna explore Ford Motor Company's long history of strategic pivots, from Henry Ford's radical decision to standardise the Model T to the company's recent transformation toward electric vehicles. They focus on the 2023-2026 period, when Ford split into three business units — Ford Blue, Ford Model e, and Ford Pro — a restructuring that cost $11 billion and involved spinning off its EV operations while keeping its legacy combustion business. Lucas explains how Ford's pivot differs from Tesla's or GM's approach, citing specific numbers like…
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