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How Patagonia Pivoted to Purpose Over Profit
In this episode of The Pivot Podcast, Lucas and Luna examine how Patagonia transformed from a climbing gear company into a model for purpose-driven business. They trace founder Yvon Chouinard's journey from selling pitons to pledging 100% of voting stock to the planet, diving into the numbers — including the $100 million valuation of the Patagonia Purpose Trust and Patagonia's Holdfast Collective. The hosts discuss the risks of tying a brand to activism, the impact of the 'Don't Buy This Jacket' campaign, and whether other companies can replicate Chouinard's…
The skinny
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