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How Starbucks Rewrote the Third Place During the Pandemic
In this episode of The Pivot Podcast, Lucas and Luna dissect Starbucks' dramatic strategic pivot during the COVID-19 pandemic, when the coffee giant temporarily closed over half its US stores, suspended the iconic 'third place' model, and accelerated a digital and drive-thru transformation. They examine the specific decision points: the shift to mobile ordering and contactless pickup, the redesign of store formats to include more pickup-only locations, and the financial trade-offs that led to a 13% increase in same-store sales by mid-2021. The hosts explore how Starbucks…
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