Latest / The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Adobe Pivoted From Shrink-Wrap Software to Cloud Subscriptions
In 2013, Adobe made a bet that nearly cost them half a billion in revenue overnight: kill the Creative Suite boxed software model and force everyone onto a subscription. Wall Street hated it. Customers revolted. Ten years later, Adobe's market cap grew from $20 billion to over $200 billion. Lucas and Luna unpack the exact numbers behind that pivot—the 94% gross margin of the subscription model, the 2013 revenue crater that lasted five quarters, and the psychological insight about software piracy that made the CEO push ahead anyway. They also look at what happened when Adobe tried the…
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