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How IKEA Pivoted From Catalog to Digital Ecosystem
In this episode of The Pivot Podcast, Lucas and Luna explore how IKEA transformed itself from a print-catalog giant into a digital-first furniture retailer. They focus on the 2021 decision to discontinue the iconic IKEA catalog after 70 years, a move that signaled a deeper pivot toward e-commerce, augmented reality shopping, and a new logistics model. The hosts discuss how IKEA's leadership under Inter IKEA CEO Jon Abrahamsson Ring managed this shift without alienating its core customer base, and how the company's investment in digital tools like the IKEA Place AR app helped bridge…
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