Latest / The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Intuit Pivoted From Desktop Software to Cloud Giant
In this episode of The Pivot Podcast with Fexingo, Lucas and Luna examine Intuit's remarkable transformation from a desktop software company selling TurboTax and QuickBooks on CDs to a cloud-based financial platform used by over 100 million customers. They dive into the specific moment in 2008 when Intuit's CEO Brad Smith realized the company's future was in the cloud, not on discs, and how he spent $1.2 billion over five years rebuilding the product stack. The hosts discuss the near-death experience of QuickBooks Online, which initially failed because it was just a web version…
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