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How Spotify Pivoted From Music to a Podcast Empire
In this episode of The Pivot Podcast, Lucas and Luna examine Spotify's audacious bet on podcasting—a pivot that cost over $1 billion in acquisitions and transformed the company from a music streaming service into a multi-format audio platform. They explore CEO Daniel Ek's rationale, the $340 million purchase of Gimlet Media and Anchor, the exclusive Joe Rogan deal, and the shift in strategy that now has Spotify competing with YouTube and TikTok for listener attention. The hosts also discuss the risks: podcasting's thin margins, the backlash over content moderation, and whether…
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