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How Leica Survived the Digital Camera Market Crash
When digital cameras wiped out film photography, most legacy camera makers crumbled. But Leica—the iconic German brand known for $5,000 rangefinders—not only survived but thrived. In this episode, Lucas and Luna examine the 2005 to 2015 period when Leica faced near-bankruptcy and executed a three-part pivot: doubling down on luxury positioning, partnering with Panasonic on sensor technology, and launching a controversial but wildly successful digital M-series. They unpack how Leica transformed from a niche film tool for photojournalists into a status symbol for wealthy hobbyists, and why the…
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