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How Spotify Pivoted From Music to a Podcast and Audiobook Empire
This episode traces Spotify's calculated pivot from a music-streaming service into a podcast and audiobook platform. Lucas and Luna examine the key numbers: the $340 million spent on Gimlet and Anchor in 2019, the $60 million exclusive deal with Joe Rogan, and the company's push into audiobooks that now rivals Audible. They discuss why CEO Daniel Ek decided to sacrifice short-term margin to build a differentiated content business, how the strategy reshaped Spotify's cost structure, and what the numbers look like as of July 2026. If you've ever wondered why a music app…
The skinny
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