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How a 163-Year-Old Puzzle Company Pivoted to Escape Rooms
Ravensburger, the German puzzle and game maker founded in 1883, faced a existential threat in the 2010s as younger consumers abandoned tabletop puzzles for digital entertainment. In this episode, Lucas and Luna examine how the company pivoted from traditional jigsaw puzzles to the booming escape room market, acquiring the UK-based Escape Hunt chain in 2023 for £15 million. They explore the strategic logic: leveraging Ravensburger's existing IP and manufacturing muscle while reinventing the brand as a live-experience provider. The hosts also discuss the tension between preserving the…
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