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How Patagonia Pivoted From Outdoor Gear to Activist Brand
In this episode of The Pivot Podcast, Lucas and Luna explore how Patagonia transformed from a climbing gear company into a purpose-driven activist brand. They break down Yvon Chouinard's decision to give away the company to fight climate change, the economics of 'don't buy this jacket,' and why Patagonia's $3 billion valuation is tied to its political stance. A deep dive into mission-driven pivots and the business of doing good.
#Patagonia #YvonChouinard #PurposeDriven #ActivistBrand #ClimateChange #DonateTheCompany #MissionDriven #OutdoorIndustry #SustainableBusiness…
The skinny
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