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How Porsche Pivoted From Sports Cars to SUV Empire
In this episode of The Pivot Podcast, Lucas and Luna explore how Porsche transformed from a niche sports car manufacturer into a global luxury powerhouse by betting on the Porsche Cayenne SUV. They trace the decision back to the late 1990s when Porsche was near bankruptcy, selling only about 20,000 cars per year. The Cayenne launch in 2002 was controversial among purists but ultimately saved the company, expanding its customer base and funding future sports car development. The hosts break down the financial math: how the Cayenne boosted Porsche's annual sales to over 200,000 vehicles by…
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