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How a 40-Year-Old Video Rental Store Survived Streaming
When Blockbuster collapsed under the weight of Netflix, a small-town video store in Oregon did something unexpected: it adapted. This episode of The Pivot Podcast unpacks how Movie Madness, a single-location rental shop in Portland, survived the streaming revolution by becoming a cultural archive. Lucas and Luna walk through the specific decisions that kept the doors open — from pivoting to rare titles and cult films, to turning the store into a nonprofit museum. Along the way, they explore the economics of physical media in a digital age, and what business owners can learn from a shop that…
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