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How IKEA Pivoted From Catalog Retailer to Digital Platform
IKEA's catalog was once the most printed publication on earth — 200 million copies a year. In 2020, they killed it. This episode of The Pivot Podcast explores how the flat-pack furniture giant made the strategic shift from analog to digital while keeping its core business intact. Lucas and Luna walk through the 2018 acquisition of TaskRabbit, the rollout of remote planning tools, and the quiet transformation of IKEA's supply chain into a platform play. They ask whether a company built on the physical experience of 'the store as a day out' can survive when more customers…
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