Shows / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Every marketing team wants higher open rates, but the metrics that actually matter — list churn, segment responsiveness, and deliverability decay — rarely make it into the headlines. In each episode, Lucas and Luna cut through the email-marketing noise, dissecting real newsletter strategies from brands like Morning Brew, The Hustle, and Substack’s top earners. They walk through specific A/B test results (subject-line length, send-time windows, preview-text impact), debate the trade-offs between…
Episodes
The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber GrowthHow Email List Scoring Reveals Your Best Subscribers
Lucas and Luna dive into email list scoring — a system that ranks subscribers by engagement, purchase history, and recency to segment your best and worst…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Surveys Improve Subscriber Retention
In Episode 51 of The Email Marketing Podcast, Lucas and Luna explore how email list surveys can boost subscriber retention by giving audiences a voice. Using…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email Copywriting Style Drives Subscriber Trust
In Episode 50 of The Email Marketing Podcast, Lucas and Luna explore why your email copywriting style matters more than your design. They dive into a 2025…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Gamification Boosts Engagement and Retention
Lucas and Luna explore how adding game-like mechanics to email campaigns can dramatically increase open rates and reduce churn. They break down the psychology…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Subject Line Personalization Boosts Email Revenue
Lucas and Luna dive into the data behind personalized subject lines—beyond just using a first name. They break down a real-world A/B test from a mid-size…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Your Email List Needs an Anniversary Campaign
In this episode of The Email Marketing Podcast, Lucas and Luna explore the power of the anniversary email campaign as a relational touchpoint that builds…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Whitelisting Boosts Deliverability
Lucas and Luna dive into one of email marketing's most overlooked tactics: getting subscribers to whitelist your sending address. Lucas explains how…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How to Turn Unsubscribes into Valuable List Feedback
In Episode 45 of The Email Marketing Podcast, Lucas and Luna explore why unsubscribes are not failures but valuable feedback loops. They dive into a case study…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Cleanup Boosts Deliverability
In this episode of The Email Marketing Podcast with Fexingo, Lucas and Luna tackle a topic every email marketer dreads but needs to hear: email list hygiene…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How to Use Email Surveys to Boost List Engagement
Episode 43 of The Email Marketing Podcast explores how well-crafted email surveys can increase subscriber engagement and collect zero-party data. Lucas and…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email Preheader Text Doubles Your Open Rate
This episode of The Email Marketing Podcast with Fexingo dives deep into the most underutilized real estate in your inbox: the preheader text. Lucas and Luna…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email List Zero-Party Data Beats Third-Party Targeting
In episode 41 of The Email Marketing Podcast, Lucas and Luna explore why zero-party data—information subscribers voluntarily share—is becoming the gold…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email Subject Lines Affect Subscriber Trust
In Episode 40 of The Email Marketing Podcast, Lucas and Luna drill into a single, under-discussed variable: the email subject line itself, not just as a tool…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email Preview Text Is Your Most Overlooked Asset
In this episode of The Email Marketing Podcast, Lucas and Luna dive into the power of preview text — the snippet that appears next to or below the subject line…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Permission Ages Like Fine Wine
Lucas and Luna explore why email marketers should care about the age of their subscribers' permission. Instead of treating all opt-ins equally, savvy…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email Frequency Caps Boost Subscriber Trust
Episode 37 of The Email Marketing Podcast explores why limiting how often you email subscribers can actually increase engagement and revenue. Lucas and Luna…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Your Email List Needs a Preference Center
Lucas and Luna explore why a preference center—not just an unsubscribe link—can significantly improve subscriber retention and engagement. They examine a case…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Your Email List Needs a Preference Center
Lucas and Luna dive into the power of preference centers for email marketing. Using the example of how outdoor retailer REI lets subscribers choose content…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email List Churn Is Actually a Healthy Growth Signal
Lucas and Luna discuss why losing subscribers isn't a failure—it's a sign your email list is healthy. They explore how high churn can correlate with…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email Design Affects Unsubscribe Rates
Lucas and Luna explore how email design choices directly impact subscriber retention. They discuss a case study from an e-commerce brand that reduced…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email List Reactivation Campaigns Are Worth the Effort
Lucas and Luna explore the art and science of email list reactivation campaigns. They discuss why a dormant subscriber isn't a lost subscriber, using data…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why You Should Segment Your Email List by Engagement Frequency
In this episode of The Email Marketing Podcast with Fexingo, Lucas and Luna explore why segmenting your email list by how often subscribers engage — daily…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Your Email List Needs a Welcome Series That Sells
Episode 30 of The Email Marketing Podcast: Lucas and Luna dive into the case of a SaaS company that boosted trial-to-paid conversion by 27% simply by…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Your Welcome Email Is a Missed Opportunity
In this episode of The Email Marketing Podcast, Lucas and Luna dissect the most underutilized email in your sequence: the welcome email. They break down why…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email Open Rate Is a Vanity Metric You Should Ignore
Lucas and Luna dig into why email open rate, long considered the gold standard of email marketing, is actually a misleading vanity metric. With Apple's…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email Segmentation by Behavior Beats Demographics
Lucas and Luna dig into why demographic-based email segmentation often misses the mark compared to behavioral triggers. Using a case study from a mid-size…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Your Email List Should Match Your Brand Voice
In episode 26 of the Email Marketing Podcast, Lucas and Luna argue that the biggest email sin isn't bad design—it's a list that sounds like it was…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email List Churn Is a Growth Signal
Lucas and Luna challenge the conventional wisdom that constant list growth is the only goal. They dive into data from a 2025 Mailchimp benchmark report showing…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email List Segmentation Beats Blast Campaigns
In Episode 24 of The Email Marketing Podcast, hosts Lucas and Luna drill into a single high-impact question: why sending the same email to your entire list is…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Your Email Sequence Should Start After the Click
In this episode of The Email Marketing Podcast, Lucas and Luna explore why most email sequences fail by focusing too much on the inbox and not enough on the…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email Accessibility Boosts Engagement and Revenue
Lucas and Luna explore how designing emails for accessibility—like screen reader compatibility, high contrast, and descriptive alt text—can actually improve…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email List Ramping Is Harder Than List Cleaning
Lucas and Luna dig into why building an email list from scratch is often harder than cleaning one up — and why most marketers get the early-stage strategy…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Your Email List Needs a Sunset Policy
Episode 20 of The Email Marketing Podcast tackles one of the most overlooked list hygiene strategies: sunsetting inactive subscribers. Lucas and Luna break…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Your Email List Needs a Sunset Policy
Most email marketers treat their list like a garden they just keep watering. But every list has dead growth — subscribers who haven't opened in 6, 12, or…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email Analytics Can Mislead You and What to Measure Instead
Lucas and Luna dig into the hidden dangers of email marketing analytics, focusing on a specific case: a mid-size B2B SaaS company that saw open rates climb to…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Your Email Preheader Is a Second Subject Line
Lucas and Luna dive into the humble email preheader — the snippet of text that appears next to or below the subject line in most inboxes. They explain why…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Subject Line Personalization Can Backfire
Lucas and Luna explore a surprising email marketing pitfall: over-personalized subject lines that actually reduce open rates. Drawing on a 2025 study by the…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why You Should Kill Your Own Email List
On this episode of The Email Marketing Podcast with Fexingo, Lucas and Luna explore the counterintuitive practice of email list pruning: intentionally removing…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Double Opt-In Boosts Email List Quality
In this episode of The Email Marketing Podcast, Lucas and Luna tackle a controversial topic: double opt-in vs single opt-in. Lucas shares data from a 2025…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email Authentication Matters for Deliverability
In episode 13 of The Email Marketing Podcast, Lucas and Luna dive into email authentication protocols like SPF, DKIM, and DMARC and explain why they are…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why One Email Address Can Ruin Your Sender Reputation
Lucas and Luna dig into the hidden cost of bad email hygiene: sender reputation. They break down how a single spam trap address — accidentally left in a…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Click-to-Open Rate Matters More Than Open Rate
Most email marketers obsess over open rates, but Lucas and Luna argue that click-to-open rate — or CTOR — is a far more meaningful metric. In this episode…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Your Preheader Text Is an Email Marketing Superpower
In Episode 10 of The Email Marketing Podcast, Lucas and Luna break down the most overlooked line in every email: the preheader. With specific data from a 2025…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email Frequency Changes Affect Unsubscribe Rates
In this episode of The Email Marketing Podcast with Fexingo, Lucas and Luna dive into the often-overlooked relationship between email frequency and subscriber…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Send-Time Optimization Is Overrated for Newsletters
Lucas and Luna challenge the conventional wisdom that email send-time optimization is a game-changer for most newsletters. They break down the data behind the…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Plain Text Emails Outperform Rich Templates
Lucas and Luna break down the surprising data behind plain text email marketing. They examine a 2025 study by Litmus showing that plain text emails can achieve…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Dormant Subscribers Kill Your Email Metrics
Lucas and Luna dive into the hidden problem of dormant subscribers—people on your list who haven't opened an email in 90 days. They explain why keeping…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How One Line in a Subject Line Lifts Open Rates by 40 Percent
Lucas and Luna dig into a single, high-impact email marketing technique: adding one short, unexpected line to your subject line that can lift open rates by 40…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email List Churn Is Actually Healthy
Most email marketers panic when subscribers leave. But Lucas and Luna flip the script in this episode, arguing that list churn is not just normal — it's a…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Your Welcome Email Is Your Most Important Message
Welcome emails are the most-read, most-clicked messages you will ever send, yet most brands treat them as afterthoughts. In this episode, Lucas and Luna break…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why List Segmentation Doubles Email Revenue
Email marketers obsess over open rates, but the real lever for revenue is list segmentation. In this episode, Lucas and Luna break down how segmenting…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
The 22 Percent Open Rate Rule and Why It Matters
In the debut episode of The Email Marketing Podcast, Lucas and Luna explore the surprising consistency of email open rates across industries—and why targeting…