Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Your Preheader Text Is an Email Marketing Superpower
In Episode 10 of The Email Marketing Podcast, Lucas and Luna break down the most overlooked line in every email: the preheader. With specific data from a 2025 Campaign Monitor study showing a 28 percent lift in open rates from optimizing preheader text alone, they walk through real-world examples from Bonobos, Warby Parker, and a DTC mattress startup. They explain the three-second 'glance test' your preheader has to pass, why repeating your subject line kills performance, and how to use the preheader as a curiosity gap or urgency trigger. If you've spent hours on subject lines…
The skinny
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