How Email List Scoring Reveals Your Best Subscribers

The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth · Jun 14, 2026 · 13m · transcript

Lucas and Luna dive into email list scoring — a system that ranks subscribers by engagement, purchase history, and recency to segment your best and worst performers. Lucas breaks down a real-world case: how a DTC home-goods brand used a 0-to-100 scoring model to double their click-through rate and cut their list size by 40 percent without losing revenue. He explains the key metrics — open rate, click rate, last-click date, and purchase recency — and how to weight them using a simple Excel formula. Luna pushes back on over-scoring email-as-newsletter lists where no purchases exist, and Lucas…