Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email List Zero-Party Data Beats Third-Party Targeting
In episode 41 of The Email Marketing Podcast, Lucas and Luna explore why zero-party data—information subscribers voluntarily share—is becoming the gold standard for email marketing. They use the example of beauty brand Curology, which asks subscribers about skin type and goals at signup, achieving a 40% higher conversion rate than segment-by-purchase-history. The hosts contrast this with third-party data, which is increasingly unreliable due to privacy regulations and browser cookie blocks. They discuss how a simple preference center can collect zero-party data, using Stitch Fix's style…
The skinny
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