Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email Frequency Changes Affect Unsubscribe Rates
In this episode of The Email Marketing Podcast with Fexingo, Lucas and Luna dive into the often-overlooked relationship between email frequency and subscriber retention. They analyze a case study from a B2B SaaS company that cut its send frequency from weekly to bi-weekly and saw a 30% drop in unsubscribes while open rates jumped 18 percent. Lucas explains the psychological concept of email fatigue and why more frequent sends can actually reduce long-term engagement. Luna brings up the counterexample of a daily newsletter that thrived with high frequency, illustrating that audience…
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