Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Your Welcome Email Is a Missed Opportunity
In this episode of The Email Marketing Podcast, Lucas and Luna dissect the most underutilized email in your sequence: the welcome email. They break down why most welcome emails waste the subscriber's attention by being too safe or too generic, and share the surprising data behind sending a second welcome email 24 hours after the first. Lucas reveals how brands like Allbirds and Patagonia structure their welcome series to build trust before a single sale, and why the 'thank you for subscribing' template you're using might actually be hurting your long-term engagement. They…
The skinny
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