Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How to Turn Unsubscribes into Valuable List Feedback
In Episode 45 of The Email Marketing Podcast, Lucas and Luna explore why unsubscribes are not failures but valuable feedback loops. They dive into a case study of a B2B SaaS company that used exit surveys to reduce future churn by 17% over one quarter. The hosts discuss how to design a simple one-question unsubscribe page, analyze the data, and act on patterns without becoming defensive. They also touch on the psychology of saying goodbye and how to keep the door open for re-subscription. By the end, listeners will have a concrete framework for treating every opt-out as a free focus group…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.