Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email List Churn Is a Growth Signal
Lucas and Luna challenge the conventional wisdom that constant list growth is the only goal. They dive into data from a 2025 Mailchimp benchmark report showing that a 0.5% monthly churn rate correlates with 22% higher click-to-open rates. Using examples from a B2B SaaS company and a lifestyle newsletter, they argue that losing disengaged subscribers actually improves deliverability, sender reputation, and long-term revenue. Practical advice on setting churn targets and measuring 'healthy churn' vs. 'bad churn' is included.
#EmailMarketing #ListChurn #SubscriberGrowth…
The skinny
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