Why Email List Reactivation Campaigns Are Worth the Effort

The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth · Jun 5, 2026 · 10m · transcript

Lucas and Luna explore the art and science of email list reactivation campaigns. They discuss why a dormant subscriber isn't a lost subscriber, using data from a real e-commerce brand that recovered 12% of its inactive list over three months. The hosts break down the optimal timing for a re-engagement sequence, the key metrics to track beyond open rate, and why a 'win-back' email should feel like a fresh start, not a guilt trip. They also share a simple A/B test idea for subject lines that can double your reactivation rate. If you've ever wondered whether to clean your…