Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Plain Text Emails Outperform Rich Templates
Lucas and Luna break down the surprising data behind plain text email marketing. They examine a 2025 study by Litmus showing that plain text emails can achieve 2.8x higher click-through rates than HTML-rich emails, even though only 4% of commercial mail is plain text. They discuss why personal voice matters more than design, how one B2B SaaS company saw a 34% lift in replies by switching to plain text, and when rich templates still make sense. A practical episode for any marketer questioning their current email format.
#EmailMarketing #PlainText #EmailDesign #OpenRates #ClickThroughRate…
The skinny
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